Football and Tech Startups: Innovations of a New Generation

The field of football technology is full of rapidly developing startups. Playermaker is a sensor attached to boots that measures the number of touches, shot power, and movement speed. Veo Technologies is a camera system that automatically records and analyzes video using AI. This is especially convenient for amateur teams — no professional cameraman is needed.

Apps like HomeCourt and My Coach Football track individual training sessions and provide recommendations via AI. The Zone7 startup predicts injury risk using AI and already works with over 100 professional clubs. TrackMan has created a radar system that accurately measures the ball trajectory for football.

There is also a huge market for football technology startups in Uzbekistan. The Playmatch platform actually operates in this direction — solving the problem of booking pitches and connecting players through technology. In the future, Uzbek developers are expected to create innovative solutions for football.